MEDIA KIT

Reference data for this press release appears at the bottom of the page.

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FOR IMMEDIATE RELEASE

 

Contact: Charlie Waters

Company Name: MrRemoteControls.com

Telephone: 1-800-827-2546

Fax: 1-813-925-8776

Email: NewRemotes@aol.com 

Web Address: www.mrremotecontrols.com

Dogs Go Bow Wow For The Remote Control

It seems that Fido is using the remote control almost as much as his owner. The next time you wonder, "Where's the remote?" don't be surprised if your dog has buried it or chewed it beyond recognition. Similar in size and shape to their favorite bone, a remote control has the added flavor of its master's scent, making it an irresistible treat.

"Dogs are devouring remote controls," remarked Charlie Waters, Customer Service Director for MrRemoteControls.com, a company selling original replacement remote controls via the Internet. "My dog ate the remote" is second only to "I lost it" as the most common reason given by customers when ordering a replacement remote. "There are over four hundred million remote controls in the U.S.-- an average of four remotes per household," continued Waters, "combine that with fifty-two million canines living in U.S. households and it’s easy to see why the remote is going to the dogs."

Apparently no one has found a solution either, judging by the number of phone calls and e-mails that MrRemoteControls.com receives concerning this problem. From foul-tasting industrial-strength no-chew sprays to homemade bitter-tasting concoctions, nothing seems to do the trick. Gail Spadafori, syndicated pet care columnist says in her best selling book Dogs For Dummies, "All dogs chew, it’s part of the genetic blueprint of the dog. . . . Forget about trying to train your dog to leave the remote alone. Training yourself to put it out of harm's way when it's not in your hand is far easier."

Waters agrees, but adds, "We hear it all the time. People hide the remote from their dog and then they can't find it themselves."

"Everyday we get lots of crazy calls and e-mails from dog owners," Waters chuckles, "including the customer who ordered several of our least-expensive remotes with no concern for make or model. She figured she would buy her four dogs their own remotes and then maybe they would leave her remote alone. Who knows? Maybe the idea actually worked. Another customer insisted their Chihuahua would only attack their Emerson-brand remotes but would leave the other remotes alone. We even had one customer who swore their dog was just trying to change the channel!"

Dogs are not the only pets getting into the act. "It’s not unusual for us to hear about birds and even rabbits destroying a remote," continued Waters. "Birds love to peck at it and rabbits seem to have a special affection for the rubber keypad buttons. Surprisingly, we rarely hear from cat owners."

Once pet owners' remotes are destroyed, they discover that it was more than just a modern convenience. Waters explains, "Many of today's consumer electronics are simply useless without the original remote control. Most universal remotes just can't get the job done--they don't operate such key features as full menu and programming functions, which are necessary on most of today's sophisticated electronic equipment."

Like everyone, MrRemoteControls.com hasn't found the answer to prevent Fido from slobbering on the remote. Though as Waters says, "We are not really looking for a solution. We figure why bite the hand that feeds us?"

For a media kit with pictures go to  www.mrremotecontrols.com/mediakitdogs.htm                   __________________________________________________

 Reference data for press release: Dogs Go Bow Wow For The Remote Control 

MrRemoteControls.com is a wholesale distributor of original and universal replacement remote controls for consumer electronic components. The company has been established since 1987 and is an authorized reseller for over 20 major manufacturers. Prior to the popularity of the Internet, MrRemoteControls.com's only channel of distribution was to retailers. Using the Internet as a new distribution tool, the company now also sells directly to consumers.

Press Release quotes and facts attributed to the following: 

Charlie Waters has served in several positions at MrRemoteControls.com since 1992. For the past three years he has held the position of Customer Service Director. With his vast experience he is considered a leading expert in technology, sales and service in the remote control industry.

Gina Spadafori is a Universal Press Syndicated Pet Care Columnist, Host of "Gina Spadafori's Pet connection" on America On Line, and author of Dogs For Dummies. 

The first remote control was developed by Zenith in 1950. Remote controls were just for television then. Approximately four hundred million remote controls for TV's, VCR's, cable boxes, audio components and DVD players, etc., are now in use in U.S. homes. An average of four per household -- according to the Consumer Electronics Manufacturers Association (CEMA). 

There are 52 million dogs living in 36.5% of U.S. households, 1.5 dogs per ... dog owning household. According to the book U.S. Pet Ownership and Demographic Sourcebook last published in 1996 by the American Veterinary Medical Association's (AVMA) Center for Information Management.  

    WHERE’S THE REMOTE?

Top ten reasons given to MrRemoteControls.com for needing a replacement remote.

  1. My husband lost it. My wife lost it. My kids lost it. Note: We never hear I lost it.
  2. The dog ate it.
  3. It’s broken.
  4. We moved but the remote didn’t.
  5. I just bought a universal remote. Unfortunately, I can’t adjust the color, work the menu or program the VCR timer without the original remote.
  6. My husband spilled beer, soda, coffee, water or all of the above on the remote.
  7. I purchased an open box special or a used set and the remote was missing.
  8. They just upgraded my cable system and I cannot program the channels without the original remote.
  9. My soon to be ex-wife threw it against the wall.
  10. Our house was robbed and they left the TV but took the remote.

 

Dog And His New Best Friend

                        

                                       JPEG picture file for general release                GIF picture file for general release

                   Picture credit: Don Pecoria/ MrRemoteControls.com

To visit our website click here www.mrremotecontrols.com